Family Run Commercial Laundry, serving Hampshire, Wiltshire, Berkshire & Oxfordshire

Our story

Awash Laundry™ was established in 2010 after a number of enquiries found their way to us from our sister company Absolutely Steaming. We are a growing, family run laundry business ensuring that all our customers receive the dedicated customer care they expect. Through a combination of investment in the latest technology, using the best available detergents and by employing and training skilled workers we provide an unrivalled level of performance and service.

We take great pride in ensuring that we understand all our customers' needs and that they are delighted with our range of products and services. We are here to help you, the customer, so if you have a laundry or linen enquiry, no matter what it is, please feel free to contact us and let us see what we can do for you.

Meet our team

Wendy Groenewald

Founder / Owner

What started as a small laundry operation in my kitchen has grown into a thriving business with dedicated premises since 2011. I’ve always believed laundry should be simple — not a source of stress. That belief drives everything we do.

With a deep passion for laundry and a focus on hassle-free service, I’ve built long-standing relationships with customers, many of whom have been with us since the very beginning. Watching my business grow alongside our loyal clients has been one of the most rewarding parts of this journey.

At the heart of it all is a commitment to making laundry easier, more reliable, and personal — because great service starts with genuine care.

Natalie Williams

Operations Manager

As Operations Manager at Awash Laundry since 2017, Natalie oversees the day-to-day operations of the business, ensuring smooth workflows and a high standard of service. She plays a key role in managing client relationships and developing new business opportunities, bringing a hands-on approach and a deep understanding of customer needs.

Known for her reliability and dedication, Natalie has built long-standing partnerships with clients and continues to grow Awash Laundry’s reach through strong communication and attention to detail.

Company values

Hands-on

Every aspect of our business is personally managed to ensure we meet the needs of our clients.

Customer-focused

At the heart of our company is a customer-focused approach, so we exceed client expectations.

Integrity

The cornerstone of our company, guiding every decision, a commitment to doing what’s right.

Sustainability

We strive to make eco-conscious decisions that support a healthier planet for future generations.

What our customers say

Very Professional

"Awash have provided Sheepdrove with a laundry service for our onsite accommodation for several years. Wendy, Natalie and team have always been helpful and supportive when meeting the demands of a small business."

Allison Cooke

Very Professional

"Awash is a very professional company, friendly and provide excellent service."

Ian Briggs

Great Service

"I cannot recommend Awash highly enough - it’s a great service, that we couldn’t have done without! Massive thanks to the whole team!"

Chris Gately-White

Very Helpful

"I’ve been using Awash laundry for a couple of years now after a terrible service from other companies. They have always been very helpful and willing to listen if there are any issues. I would definitely recommend."

Paul Sharples

Go the Extra Mile

"Awash are always happy to help and go the extra mile when we ask additional requests."

Clare Hazell

Friendly and Efficient

"We are a small holiday boat business and have been sending our laundry to Awash for 10+ years. Communication with staff is always easy, friendly and efficient and the standard of laundry returned is excellent."

Karen McCaffrey

Great Dealing With

"Excellent service always helping last minute when I’ve not been organised enough. Great dealing with Wendy."

Bob Marsden

Lovely Business

"A lovely business to deal with. We have used Awash to do the laundry for our small guesthouse for years and had very few issues!"

Jessie Pattullo

Absolute Stars

"getting laundry completed to high standard was tricky, but Awash have been absolute stars. Would recommend Awash 100%"

Wayne Welch

About Awash Laundry

A growing family run laundry business with an eye for detail